PoppinSpaces
Worked on PoppinSpaces launch copy, which included landing pages, emails, spec sheets, lookbooks, FAQs, PDPs, and social copy.
Anomaly by Priyanka Chopra
Established tone and voice for the Target-exclusive brand. Created brand.com site copy as well as Target PDP copy.
Clean at Birchbox Landing Page Launch | March 2020
The Birchbox B Team
An ongoing franchise featuring small community of diverse staff and friends of Birchbox whose purpose is to share their beauty product trials, recommendations, experiences and routines with the wider Birchbox audience in an organic, human, and personable way.
The Birchbox Book Club
Appealing to the passions of Birchbox customers that their lives don’t revolve around just beauty, this monthly franchise highlights introduces our reading list, supported by an Instagram Live to discuss and follow along with customers.